SEMA 2007: Mitsubishi shows Double Shotz Concept
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Toy manufacturer Mattel has announced that Mitsubishi Motors Research and Design of America (MRDA) employee Gary Ragle is among seven designer finalists to be selected in the company’s first-ever Hot Wheels® Designer’s Challenge™. MRDA was among six automotive manufacturers to participate in the challenge, which marked the first time Hot Wheels® has turned outside the company to seek new vehicle designs.
Created to represent the ultimate Mitsubishi vehicle and the spirit of the brand’s future, the sleek design of Ragle’s Mitsubishi Double Shotz celebrates the 4G63 engine and the Lancer Evolution. “The design takes the concept of the Lancer Evolution to the next level and ties it in with the enjoyment and imagination of the Hot Wheels® brand,” said Ragle.
After being selected by a panel of judges that included editors from the Los Angeles Times, Car and Driver, and Men’s Journal, along with Hot Wheels® designers and executives, the designs were unveiled at the Specialty Equipment Market Association (SEMA) Show in Las Vegas on October 30th, 2007. The Hot Wheels® Designer’s Challenge™ product line will be available in stores in the spring of 2008.
Source: Mitsubishi
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